RiskCede is dedicated to the comprehensive process of developing, distributing, and analysing a diverse array of surveys. Our expertise encompasses the meticulous design of survey instruments, the effective deployment of these surveys to targeted audiences, and the thorough analysis of the resulting data to derive meaningful insights.
Net Promoter Score
NPS measures the loyalty of customers to a company. It identifies detractors and promoters and measures change over time.
What is a good Net Promoter Score (NPS)?
Any NPS score above 0 is “good”. It means that your audience is more loyal than not. Anything above 20 is considered “favourable”. Bain & Co, the source of the NPS system, suggests that above 50 is excellent, and above 80 is world class.
However, these are only general guidelines. A ‘good NPS’ will depend on the industry and country a business is in.
Survey
Mobile friendly (email or sms). Link or qr code contains parameters to identify participant and trigger, but can also be anonymous.
Quick and easy to answer.
Question frames mindset for accurate response.
Guide participants with colour scale.
Record time and location.
Dashboard and datamining
Measure trends over time.
Investigate ratio of detractors to promoters.
Compare results for different triggers.
Targeted distribution: Send out surveys once certain triggers occurred, eg high risk events, or certain dates.
Reporting can be filtered on these triggers to identify different perceptions across these triggers.
Participant identification: Link to survey can contain participant id so that data can be analysed against demographics.
Act on results to improve each trigger.